With some recent collaborations with artists like Serj (System Of A Down) and the Dirty Heads, it is no surprise that Aaron Yates aka Tech N9ne is rising up the charts into the ears of cross genre music fans. His Midwest rap style returns to Southern California as the only Hip-Hop artist on the bill for KNOTFest at San Manuel Amphitheater in San Bernardino Oct. 26.
By now, this Kansas City, Missouri native is no stranger to the business of making music and winning over music fans. Yates is currently on tour showcasing songs off of album number 14, Strangeulation (2014), while juggling running his KC-based record label he formed in 1999 with partner Travis O’Guin called Strange Music Records.
Strange Music now boasts a roaster of around 12 Midwest Hip Hop and Rap artists, which displays Yates’ ability to balance many different projects in this industry while still promoting his own music and connecting with fans. OC Concert Guide had the opportunity to talk to Tech N9ne about his recent collaborations and running a label.
OCCG: What is your favorite album that you created thus far?
Tech N9ne: My favorite album is ‘Something Else’ (2013) cause to me it’s all the years and albums combined and I’m extremely polished lyrically and conceptually.
OCCG: Who is your biggest industry crush?
Tech N9ne: My biggest industry crush is the total takeover of it by my label, Strange Music.
OCCG: When you started Strange Music for the first time what were your expectations for it and did you think it would grow as much as it done so far?
Tech N9ne: When Travis and I started Strange Music our goal was for world domination and we are still pushing in that direction rapidly. This level is great but what we planned for is much bigger than this!
OCCG: What’s your biggest advice for young rappers growing up in Kansas City?
Tech N9ne: Find the best pulses (beats) you can cause without no pulse there’s no life. Then it’s what you say on top of the pulses. Then everybody has to agree that it’s good not just you
OCCG: You have a big influence on artists on the Strange Music label, what do you think is next from the label?
Tech N9ne: Next from Strange Music is more Strange Music. A breath of fresh air.
OCCG: Is there anyone out in the industry today that you wish you would have signed?
Tech N9ne: Snow Tha Product. She’s a female beast lyrically.
OCCG: What are your thoughts on EDM and Rap in Pop music today?
Tech N9ne: I love EDM I attend the shows when I can and are talking to a BIG EDM producer about work on my next LP. (shhhh)
OCCG: How did the collaboration with Serj come about and how was it writing with him? Is there any tours lined up with him soon?
Tech N9ne: I’ve been a fan of System Of A Down since Sugar. To work with Serj was a major dream come true and I can only hope that we share the stage in the future like we did on the set of our video for Straight Out The Gate.
OCCG: Who else would you like to collaborate with on a song or album?
Tech N9ne: Eminem, Jay Z, Collie Buddz, Lana del Rey, Marsha Ambrosious, Citizen Cope and Slipknot to name a few.